Aviation Analytics Market

Top Aviation Analytics Companies & Key Market Players – Industry Leaders

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13433
  • Published Date: Aug, 2024
  • Pages: 236
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Some of the Key Market Players

  • Accelya
  • General Electric Company
  • Honeywell International
  • International Business Machine Corporation (IBM)
  • Lufthansa Technik
  • OAG Aviation Worldwide Limited
  • Oracle Corporation
  • Ramco Systems
  • SAP SE
  • SAS Institute Inc.

Report Description

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 2.52 Billion
Market size value in 2033 USD 7.54 Billion
CAGR (2024 to 2033) 11.58%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Component, Application, Function and End User

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Component
          4.3.2. Market Attractiveness Analysis by Application
          4.3.3. Market Attractiveness Analysis by Function
          4.3.4. Market Attractiveness Analysis by End User
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing demand for flights or air travel
    5.3. Restraints
          5.3.1. The lack of qualified and skilled personnel
    5.4. Opportunities
          5.4.1. The use of AI and big data
    5.5. Challenges
          5.5.1. Concerns regarding data privacy

6. Global Aviation Analytics Market Analysis and Forecast, By Component
    6.1. Segment Overview
    6.2. Solutions
    6.3. Services

7. Global Aviation Analytics Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Fuel Management
    7.3. Inventory Management
    7.4. Revenue Management
    7.5. Customer Analytics
    7.6. Navigation Services
    7.7. Flight Risk Management
    7.8. Route Management
    7.9. Fleet Management
    7.10. Performance Monitoring
    7.11. Supply Chain Management
    7.12. Predictive Analysis
    7.13. Others

8. Global Aviation Analytics Market Analysis and Forecast, By Function
    8.1. Segment Overview
    8.2. Sales and Marketing
    8.3. Maintenance
    8.4. Supply Chain
    8.5. Repair and Operations
    8.6. Finance
    8.7. Others

9. Global Aviation Analytics Market Analysis and Forecast, By End User
    9.1. Segment Overview
    9.2. Original Equipment Manufacturers
    9.3. Airlines
    9.4. Airports
    9.5. Others

10. Global Aviation Analytics Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Aviation Analytics Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Aviation Analytics Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Accelya
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. General Electric Company
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Honeywell International
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. International Business Machine Corporation (IBM)
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Lufthansa Technik
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. OAG Aviation Worldwide Limited
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Oracle Corporation
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Ramco Systems
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. SAP SE
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. SAS Institute Inc.
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

2. Global Solutions Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

3. Global Services Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

4. Global Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

5. Global Fuel Management Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

6. Global Inventory Management Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

7. Global Revenue Management Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

8. Global Customer Analytics Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

9. Global Navigation Services Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

10. Global Flight Risk Management Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

11. Global Route Management Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

12. Global Fleet Management Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

13. Global Performance Monitoring Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

14. Global Supply Chain Management Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

15. Global Predictive Analysis Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

16. Global Others Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

17. Global Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

18. Global Sales and Marketing Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

19. Global Maintenance Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

20. Global Supply Chain Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

21. Global Repair and Operations Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

22. Global Finance Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

23. Global Others Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

24. Global Aviation Analytics Market, By End User, 2020-2033 (USD Billion) 

25. Global Original Equipment Manufacturers Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

26. Global Airlines Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

27. Global Airports Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

28. Global Others Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

29. Global Aviation Analytics Market, By Region, 2020-2033 (USD Billion) 

30. North America Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

31. North America Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

32. North America Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

33. North America Aviation Analytics Market, By End User, 2020-2033 (USD Billion) 

34. U.S. Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

35. U.S. Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

36. U.S. Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

37. U.S. Aviation Analytics Market, By End User, 2020-2033 (USD Billion) 

38. Canada Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

39. Canada Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

40. Canada Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

41. Canada Aviation Analytics Market, By End User, 2020-2033 (USD Billion) 

42. Mexico Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

43. Mexico Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

44. Mexico Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

45. Mexico Aviation Analytics Market, By End User, 2020-2033 (USD Billion) 

46. Europe Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

47. Europe Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

48. Europe Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

49. Europe Aviation Analytics Market, By End User, 2020-2033 (USD Billion) 

50. Germany Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

51. Germany Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

52. Germany Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

53. Germany Aviation Analytics Market, By End User, 2020-2033 (USD Billion) 

54. France Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

55. France Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

56. France Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

57. France Aviation Analytics Market, By End User, 2020-2033 (USD Billion) 

58. U.K. Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

59. U.K. Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

60. U.K. Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

61. U.K. Aviation Analytics Market, By End User, 2020-2033 (USD Billion) 

62. Italy Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

63. Italy Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

64. Italy Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

65. Italy Aviation Analytics Market, By End User, 2020-2033 (USD Billion) 

66. Spain Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

67. Spain Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

68. Spain Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

69. Spain Aviation Analytics Market, By End User, 2020-2033 (USD Billion) 

70. Asia Pacific Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

71. Asia Pacific Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

72. Asia Pacific Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

73. Asia Pacific Aviation Analytics Market, By End User, 2020-2033 (USD Billion) 

74. Japan Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

75. Japan Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

76. Japan Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

77. Japan Aviation Analytics Market, By End User, 2020-2033 (USD Billion) 

78. China Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

79. China Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

80. China Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

81. China Aviation Analytics Market, By End User, 2020-2033 (USD Billion) 

82. India Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

83. India Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

84. India Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

85. India Aviation Analytics Market, By End User, 2020-2033 (USD Billion) 

86. South America Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

87. South America Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

88. South America Aviation Analytics Market, By Function, 2020-2033 (USD Billion)

89. South America Aviation Analytics Market, By End User, 2020-2033 (USD Billion)

90. Brazil Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

91. Brazil Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

92. Brazil Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

93. Brazil Aviation Analytics Market, By End User, 2020-2033 (USD Billion)

94. Middle East and Africa Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

95. Middle East and Africa Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

96. Middle East and Africa Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

97. Middle East and Africa Aviation Analytics Market, By End User, 2020-2033 (USD Billion)

98. UAE Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

99. UAE Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

100. UAE Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

101. UAE Aviation Analytics Market, By End User, 2020-2033 (USD Billion)

102. South Africa Aviation Analytics Market, By Component, 2020-2033 (USD Billion) 

103. South Africa Aviation Analytics Market, By Application, 2020-2033 (USD Billion) 

104. South Africa Aviation Analytics Market, By Function, 2020-2033 (USD Billion) 

105. South Africa Aviation Analytics Market, By End User, 2020-2033 (USD Billion) 

List of Figures 

1. Global Aviation Analytics Market Segmentation

2. Aviation Analytics Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Aviation Analytics Market Attractiveness Analysis by Component

9. Global Aviation Analytics Market Attractiveness Analysis by Application

10. Global Aviation Analytics Market Attractiveness Analysis by Function

11. Global Aviation Analytics Market Attractiveness Analysis by End User

12. Global Aviation Analytics Market Attractiveness Analysis by Region

13. Global Aviation Analytics Market: Dynamics

14. Global Aviation Analytics Market Share by Component (2023 & 2033)

15. Global Aviation Analytics Market Share by Application (2023 & 2033)

16. Global Aviation Analytics Market Share by Function (2023 & 2033)

17. Global Aviation Analytics Market Share by End User (2023 & 2033)

18. Global Aviation Analytics Market Share by Regions (2023 & 2033)

19. Global Aviation Analytics Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global aviation analytics market based on below mentioned segments:

Global Aviation Analytics Market by Component:

  • Solutions
  • Services

Global Aviation Analytics Market by Application:

  • Fuel Management
  • Inventory Management
  • Revenue Management
  • Customer Analytics
  • Navigation Services
  • Flight Risk Management
  • Route Management
  • Fleet Management
  • Performance Monitoring
  • Supply Chain Management
  • Predictive Analysis
  • Others

Global Aviation Analytics Market by Function:

  • Sales and Marketing
  • Maintenance
  • Supply Chain
  • Repair and Operations
  • Finance
  • Others

Global Aviation Analytics Market by End User:

  • Original Equipment Manufacturers
  • Airlines
  • Airports
  • Others

Global Aviation Analytics Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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