Automotive Wiring Harness Market

Automotive Wiring Harness Market Trends & Growth Analysis – Latest Insights

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12685
  • Published Date: Oct, 2024
  • Pages: 239
  • Category: Automotive & Transportation
  • Format: PDF
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Market Dynamics

Drivers

  • Increasing Vehicle Production

The demand for vehicles is on the rise in developing economies such as China & India, attributed to the increase in disposable income of the population. The niche segment of electric and hybrid vehicles is witnessing a significant rise in demand. This shift from conventional vehicles is because of the favorable government policies to encourageproduction and market demand for electric & hybrid vehicles. Such guidelines aim to reduce carbon emissions from automobiles to save the environment from the drastic consequences of Climate change is anticipated to drive the demand for electric vehicles translating into an increase in the demand for the automotive wiring harness.

  • Increase in the demand for advanced features in an automobile

The demand for enhanced safety features like autonomous, emergency braking, blind-spot detection, lane departure warning system, forward-collision warning system to avoid accidents & loss of life will drive the demand for the automotive wiring harness. Along with safety, the demand for infotainment & telematics features that facilitate the operation of rear-seat entertainment, head-up displays, cameras, GPS, and other things, will also contribute to the market's growth.

Restraints

  • Corrosive nature of materials

The lifespan of copper is reduced when exposed to extreme & fluctuating temperatures and when it comes in contact with an electrolytic solution. This leads to wiring harness failure, which is evident from ignition failure, reduced data transmission, degradation of current flow, and sensor malfunctioning. These limitations of the material and the effects that it leads to could hamper the market's growth.

Opportunities

  • Technological advancements and product innovations

Copper is the preferred choice for an automotive wiring harness because of its durable, conducive, and reliable features. However, the heavy nature of copper results in increasing the weight of the vehicles, which reduces its performance. The ever-increasing advanced electronic features provided with cars have resulted in the extensive use of copper, which occupies space and heavier vehicles. The use of aluminum & optical fibers is being explored, increased research & development to enhance the durability & reliability of aluminum is promoted. Aluminum is lightweight, making the vehicle lighter to increase fuel efficiency & performance and reduce emissions in the process. With increased emphasis on reducing carbon emissions, new product innovations in aluminum wiring harnesses can provide lucrative opportunities for the market players.

Challenges

  • The unstable international market price of copper

Copper continues to be the dominant material used in the automotive wiring harness. It offers easy assembly & manufacturing. Copper is highly conductive, flexible, and reliable, which explains its popularity. However, the supply chain disruptions and logistical bottlenecks result in supply-demand gaps, making the price of copper unstable in the international market. This instability is a visible potent challenge for market players.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Material Type
          4.3.2. Market Attractiveness Analysis By Component
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Vehicle Type
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing vehicle production
          5.2.2. Increase in the demand for advanced features in an automobile
    5.3. Restraints
          5.3.1. Corrosive nature of materials
    5.4. Opportunities
          5.4.1. Technological advancements and product innovations
    5.5. Challenges
          5.5.1. The unstable international market price of copper

6. Global Automotive Wiring Harness Market Analysis and Forecast, By Material Type
    6.1. Segment Overview
    6.2. Copper
    6.3. Aluminum
    6.4. Others

7. Global Automotive Wiring Harness Market Analysis and Forecast, By Component
    7.1. Segment Overview
    7.2. Connectors
    7.3. Terminals
    7.4. Wires
    7.5. Others

8. Global Automotive Wiring Harness Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Engine Harness
    8.3. Chassis Wiring Harness
    8.4. Body & Lighting Harness
    8.5. HVAC Harness
    8.6. Dashboard & Cabin Harness
    8.7. Other Applications

9. Global Automotive Wiring Harness Market Analysis and Forecast, By Vehicle Type
    9.1. Segment Overview
    9.2. Passenger Vehicle
    9.3. Commercial Vehicle

10. Global Automotive Wiring Harness Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Automotive Wiring Harness Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Automotive Wiring Harness Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Yazaki Corporation
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Leoni AG
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Lear Corporation
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Fujikura Ltd
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Furukawa Electric Co., Ltd
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. APTIV PLC
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Sumitomo Electric Industries, Ltd.
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Motherson Sumi Systems
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. YURA Corporation
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. PKC Group Ltd.
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

2. Global Copper Automotive Wiring Harness Market, By Region, 2020-2033 (USD Billion) 

3. Global Aluminium Automotive Wiring Harness Market, By Region, 2020-2033 (USD Billion) 

4. Global Others Automotive Wiring Harness Market, By Region, 2020-2033 (USD Billion) 

5. Global Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

6. Global Connectors Automotive Wiring Harness Market, By Region, 2020-2033 (USD Billion) 

7. Global Terminals Automotive Wiring Harness Market, By Region, 2020-2033 (USD Billion) 

8. Global Wires Automotive Wiring Harness Market, By Region, 2020-2033 (USD Billion) 

9. Global Others Automotive Wiring Harness Market, By Region, 2020-2033 (USD Billion) 

10. Global Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

11. Global Engine Harness Automotive Wiring Harness Market, By Region, 2020-2033 (USD Billion) 

12. Global Chassis Wiring Harness Automotive Wiring Harness Market, By Region, 2020-2033 (USD Billion) 

13. Global Body & Lighting Harness Automotive Wiring Harness Market, By Region, 2020-2033 (USD Billion)

14. Global HVAC Harness Automotive Wiring Harness Market, By Region, 2020-2033 (USD Billion)

15. Global Dashboard & Cabin Harness Automotive Wiring Harness Market, By Region, 2020-2033 (USD Billion)

16. Global Other Applications Automotive Wiring Harness Market, By Region, 2020-2033 (USD Billion)

17. Global Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion) 

18. Global Passenger Vehicle Automotive Wiring Harness Market, By Region, 2020-2033 (USD Billion) 

19. Global Commercial Vehicle Automotive Wiring Harness Market, By Region, 2020-2033 (USD Billion) 

20. Global Automotive Wiring Harness Market, By Region, 2020-2033 (USD Billion) 

21. North America Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

22. North America Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

23. North America Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

24. North America Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion) 

25. U.S. Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

26. U.S. Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

27. U.S. Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

28. U.S. Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion) 

29. Canada Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

30. Canada Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

31. Canada Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

32. Canada Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion) 

33. Mexico Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

34. Mexico Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

35. Mexico Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

36. Mexico Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion) 

37. Europe Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

38. Europe Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

39. Europe Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

40. Europe Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion) 

41. Germany Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

42. Germany Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

43. Germany Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

44. Germany Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion) 

45. France Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

46. France Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

47. France Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

48. France Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion) 

49. U.K. Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

50. U.K. Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

51. U.K. Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

52. U.K. Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion) 

53. Italy Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

54. Italy Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

55. Italy Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

56. Italy Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion) 

57. Spain Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

58. Spain Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

59. Spain Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

60. Spain Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion) 

61. Asia Pacific Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

62. Asia Pacific Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

63. Asia Pacific Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

64. Asia Pacific Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion) 

65. Japan Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

66. Japan Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

67. Japan Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

68. Japan Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion) 

69. China Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

70. China Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

71. China Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

72. China Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion) 

73. India Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

74. India Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

75. India Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

76. India Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion) 

77. South America Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

78. South America Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

79. South America Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion)

80. South America Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion)

81. Brazil Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

82. Brazil Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

83. Brazil Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

84. Brazil Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion)

85. Middle East and Africa Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

86. Middle East and Africa Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

87. Middle East and Africa Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

88. Middle East and Africa Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion)

89. UAE Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

90. UAE Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

91. UAE Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

92. UAE Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion)

93. South Africa Automotive Wiring Harness Market, By Material Type, 2020-2033 (USD Billion) 

94. South Africa Automotive Wiring Harness Market, By Component, 2020-2033 (USD Billion) 

95. South Africa Automotive Wiring Harness Market, By Application, 2020-2033 (USD Billion) 

96. South Africa Automotive Wiring Harness Market, By Vehicle Type, 2020-2033 (USD Billion) 

List of Figures 

1. Global Automotive Wiring Harness Market Segmentation

2. Automotive Wiring Harness Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Automotive Wiring Harness Market Attractiveness Analysis By Material Type

9. Global Automotive Wiring Harness Market Attractiveness Analysis By Component

10. Global Automotive Wiring Harness Market Attractiveness Analysis By Application

11. Global Automotive Wiring Harness Market Attractiveness Analysis By Vehicle Type

12. Global Automotive Wiring Harness Market Attractiveness Analysis By Region

13. Global Automotive Wiring Harness Market: Dynamics

14. Global Automotive Wiring Harness Market Share by Material Type (2022 & 2030)

15. Global Automotive Wiring Harness Market Share by Component (2022 & 2030)

16. Global Automotive Wiring Harness Market Share by Application (2022 & 2030)

17. Global Automotive Wiring Harness Market Share by Regions (2022 & 2030)

18. Global Automotive Wiring Harness Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global automotive wiring harness market based on below-mentioned segments:

Global Automotive Wiring Harness Market by Material Type:

  • Copper
  • Aluminum
  • Others 

Global Automotive Wiring Harness Market by Component:

  • Connectors
  • Terminals
  • Wires
  • Others

Global Automotive Wiring Harness Market by Application:

  • Engine Harness
  • Chassis Wiring Harness
  • Body & Lighting Harness
  • HVAC Harness
  • Dashboard & Cabin Harness
  • Other Applications

Global Automotive Wiring Harness Market by Vehicle Type:

  • Passenger Vehicle
  • Commercial Vehicle

Global Automotive Wiring Harness Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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