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Automotive Software Market

Automotive Software Market Trends & Growth Analysis – Latest Insights

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12696
  • Published Date: Aug, 2024
  • Pages: 239
  • Category: Automotive & Transportation
  • Format: PDF
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Market Dynamics

Drivers

  • The rise in demand for autonomous and connected vehicles:

The rising advanced services in autonomous & connected vehicles due to the increase in the demand for an improved driving experience, the surge in concerns for security & safety, and the introduction of the internet of things in the automotive enterprise are helping to drive the market growth. Further, these services permit fleet operators, dealers, drivers, shippers, service stations, carriers, insurance companies, and other authorities to connect in real-time via cloud platforms. The connected car services can be offered in a vehicle utilizing integrated, embedded, cloud, or tethered connectivity solutions. Moreover, factors such as the increasing demand for automated and electric cars and the expanding usage of computer components to implement various vehicle technologies, including ADAS & infotainment systems, are also helping boost the market growth.

Restraints

  • Maintenance and troubleshooting of automotive software:

The high maintenance price of automotive software is one of the restraint factors of the market growth. The automotive software is complex & challenging, needing regular support & maintenance. This troubleshooting process is usually convoluted & time-consuming. Further, one of the expenses included has to do with maintaining a way of system records & securing their consistency. It means that adequate configuration management can assist decrease these prices. Additionally, vehicle simulation & virtual product development technologies can manage the problem. To enhance the total consumer experience & provide after-sale support, most car manufacturers in the global industry provide service & keep commitments to their customers.

Opportunities

  • Future Potential of 5G and AI:

The pairing of AI & 5G stands to heighten the pace and effect of both technologies. Further, the two ultimate technologies that leverage AI & 5G in transportation at the moment are autonomous driving & C-V2X. Also, the C-V2X maintains vehicles abreast, in real-time, of other cars & traffic conditions, enhancing public & road safety and allowing faster and more efficient travel to avoid traffic jams, improve fuel efficiency, and decrease emissions. Hence, leveraging AI & 5G to enhance a vehicle's or driver's awareness outside the car's internal sensors and use roadside infrastructure can expand these abilities to expect likely problems. Hence, this 5G and AI technology is the opportunity factor for the market growth.

Challenges

  • Risk of Cybersecurity:

The risk of cybersecurity is one of the challenging factors of the market growth. Due to the automotive players must assure end-to-end cyber-risk management & recognize appropriate cyber risks in their car types, and ensure that they execute measures to mitigate such risks. This contains responding to evolving perils.

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Software Layer
          4.3.2. Market Attractiveness Analysis By Vehicle Type
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The rise in demand for autonomous and connected vehicles
          5.2.2. Intervention of innovative technologies for advanced user interface
          5.2.3. Rise in number of electronic products in vehicles
    5.3. Restraints
          5.3.1. Maintenance and troubleshooting of automotive software
          5.3.2. Lack of connected infrastructure
    5.4. Opportunities
          5.4.1. Future Potential of 5G and AI
          5.4.2. The increasing developments in semi-autonomous & autonomous vehicles
    5.5. Challenges
          5.5.1. Risk of Cybersecurity

6. Global Automotive Software Market Analysis and Forecast, By Software Layer
    6.1. Segment Overview
    6.2. Application
    6.3. Operating System
    6.4. Middleware

7. Global Automotive Software Market Analysis and Forecast, By Vehicle Type
    7.1. Segment Overview
    7.2. ICE Light Commercial Vehicle
    7.3. ICE Passenger Car
    7.4. ICE Heavy Commercial Vehicle
    7.5. Plug-in Hybrid Electric Vehicle
    7.6. Hybrid Electric Vehicle
    7.7. Autonomous Vehicles

8. Global Automotive Software Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Vehicle Management & Telematics
    8.3. HMI Application
    8.4. Remote Monitoring Charging Management
    8.5. Connected Services
    8.6. ADAS & Safety Systems
    8.7. V2X System
    8.8. Others

9. Global Automotive Software Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Automotive Software Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Automotive Software Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Denso Corporation
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Airbiquity, Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Aptiv PLC
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Google Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Intel Corporation
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. ETAS
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Apple, Inc.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Elektrobit
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Luxoft Global Operations GmbH
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. MSC Software Corporation
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Bosch Software Innovations GmbH
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. International Business Machines Corporation
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Green Hills Software Inc.
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Microsoft Corporation
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Lectronix, Inc
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. NVIDIA Corporation
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. Nuance Communications, Inc.
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
    11.18. The MathWorks, Inc.
          11.18.1. Business Overview
          11.18.2. Company Snapshot
          11.18.3. Company Market Share Analysis
          11.18.4. Company Product Portfolio
          11.18.5. Recent Developments
          11.18.6. SWOT Analysis
    11.19. Lynx Software Technologies, Inc.
          11.19.1. Business Overview
          11.19.2. Company Snapshot
          11.19.3. Company Market Share Analysis
          11.19.4. Company Product Portfolio
          11.19.5. Recent Developments
          11.19.6. SWOT Analysis
    11.20. Oxbotica LTD
          11.20.1. Business Overview
          11.20.2. Company Snapshot
          11.20.3. Company Market Share Analysis
          11.20.4. Company Product Portfolio
          11.20.5. Recent Developments
          11.20.6. SWOT Analysis
    11.21. Wind River Systems, Inc
          11.21.1. Business Overview
          11.21.2. Company Snapshot
          11.21.3. Company Market Share Analysis
          11.21.4. Company Product Portfolio
          11.21.5. Recent Developments
          11.21.6. SWOT Analysis
    11.22. Tesla Motors Inc.
          11.22.1. Business Overview
          11.22.2. Company Snapshot
          11.22.3. Company Market Share Analysis
          11.22.4. Company Product Portfolio
          11.22.5. Recent Developments
          11.22.6. SWOT Analysis
    11.23. NXP Semiconductors N.V.
          11.23.1. Business Overview
          11.23.2. Company Snapshot
          11.23.3. Company Market Share Analysis
          11.23.4. Company Product Portfolio
          11.23.5. Recent Developments
          11.23.6. SWOT Analysis
    11.24. Vector Informatik GmbH
          11.24.1. Business Overview
          11.24.2. Company Snapshot
          11.24.3. Company Market Share Analysis
          11.24.4. Company Product Portfolio
          11.24.5. Recent Developments
          11.24.6. SWOT Analysis

List of Table

1. Global Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

2. Global Application, Automotive Software Market, By Region, 2020-2033 (USD Billion) 

3. Global Operating System, Automotive Software Market, By Region, 2020-2033 (USD Billion)

4. Global Middleware, Automotive Software Market, By Region, 2020-2033 (USD Billion) 

5. Global Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

6. Global ICE Light Commercial Vehicle, Automotive Software Market, By Region, 2020-2033 (USD Billion)

7. Global ICE Passenger Car, Automotive Software Market, By Region, 2020-2033 (USD Billion)

8. Global ICE Heavy Commercial Vehicle, Automotive Software Market, By Region, 2020-2033 (USD Billion)

9. Global Plug-in Hybrid Electric Vehicle, Automotive Software Market, By Region, 2020-2033 (USD Billion)

10. Global Hybrid Electric Vehicle, Automotive Software Market, By Region, 2020-2033 (USD Billion)

11. Global Autonomous Vehicles, Automotive Software Market, By Region, 2020-2033 (USD Billion)

12. Global Automotive Software Market, By Application, 2020-2033 (USD Billion)

13. Global Vehicle Management & Telematics, Automotive Software Market, By Region, 2020-2033 (USD Billion)

14. Global HMI Application, Automotive Software Market, By Region, 2020-2033 (USD Billion)

15. Global Remote Monitoring Charging Management, Automotive Software Market, By Region, 2020-2033 (USD Billion)

16. Global Connected Services, Automotive Software Market, By Region, 2020-2033 (USD Billion)

17. Global ADAS & Safety Systems, Automotive Software Market, By Region, 2020-2033 (USD Billion)

18. Global V2X System, Automotive Software Market, By Region, 2020-2033 (USD Billion)

19. Global Others, Automotive Software Market, By Region, 2020-2033 (USD Billion)

20. North America Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

21. North America Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

22. North America Automotive Software Market, By Application, 2020-2033 (USD Billion)

23. U.S. Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

24. U.S. Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

25. U.S. Automotive Software Market, By Application, 2020-2033 (USD Billion)

26. Canada Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

27. Canada Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

28. Canada Automotive Software Market, By Application, 2020-2033 (USD Billion)

29. Mexico Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

30. Mexico Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

31. Mexico Automotive Software Market, By Application, 2020-2033 (USD Billion)

32. Europe Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

33. Europe Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

34. Europe Automotive Software Market, By Application, 2020-2033 (USD Billion)

35. Germany Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

36. Germany Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

37. Germany Automotive Software Market, By Application, 2020-2033 (USD Billion)

38. France Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

39. France Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

40. France Automotive Software Market, By Application, 2020-2033 (USD Billion)

41. U.K. Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

42. U.K. Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

43. U.K. Automotive Software Market, By Application, 2020-2033 (USD Billion)

44. Italy Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

45. Italy Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

46. Italy Automotive Software Market, By Application, 2020-2033 (USD Billion)

47. Spain Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

48. Spain Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

49. Spain Automotive Software Market, By Application, 2020-2033 (USD Billion)

50. Asia Pacific Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

51. Asia Pacific Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

52. Asia Pacific Automotive Software Market, By Application, 2020-2033 (USD Billion)

53. Japan Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

54. Japan Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

55. Japan Automotive Software Market, By Application, 2020-2033 (USD Billion)

56. China Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

57. China Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

58. China Automotive Software Market, By Application, 2020-2033 (USD Billion)

59. India Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

60. India Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

61. India Automotive Software Market, By Application, 2020-2033 (USD Billion)

62. South America Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

63. South America Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

64. South America Automotive Software Market, By Application, 2020-2033 (USD Billion)

65. Brazil Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

66. Brazil Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

67. Brazil Automotive Software Market, By Application, 2020-2033 (USD Billion)

68. Middle East and Africa Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

69. Middle East and Africa Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

70. Middle East and Africa Automotive Software Market, By Application, 2020-2033 (USD Billion)

71. UAE Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

72. UAE Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

73. UAE Automotive Software Market, By Application, 2020-2033 (USD Billion)

74. South Africa Automotive Software Market, By Software Layer 2020-2033 (USD Billion)

75. South Africa Automotive Software Market, By Vehicle Type, 2020-2033 (USD Billion)

76. South Africa Automotive Software Market, By Application, 2020-2033 (USD Billion)

List of Figures 

1. Global Automotive Software Market Segmentation

2. Global Automotive Software Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Automotive Software Market Attractiveness Analysis By Software Layer

9. Global Automotive Software Market Attractiveness Analysis By Vehicle Type 

10. Global Automotive Software Market Attractiveness Analysis By Application

11. Global Automotive Software Market Attractiveness Analysis By Region

12. Global Automotive Software Market: Dynamics

13. Global Automotive Software Market Share By Software Layer (2023 & 2033)

14. Global Automotive Software Market Share By Vehicle Type (2023 & 2033) 

15. Global Automotive Software Market Share By Application (2023 & 2033)

16. Global Automotive Software Market Share by Regions (2023 & 2033)

17. Global Automotive Software Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global automotive software based on below mentioned segments:

Global Automotive Software by Software Layer:

  • Application
  • Operating System
  • Middleware

Global Automotive Software by Vehicle Type:

  • ICE Light Commercial Vehicle
  • ICE Passenger Car
  • ICE Heavy Commercial Vehicle
  • Plug-in Hybrid Electric Vehicle
  • Hybrid Electric Vehicle
  • Autonomous Vehicles

Global Automotive Software by Application:

  • Vehicle Management & Telematics
  • HMI Application
  • Remote Monitoring Charging Management
  • Connected Services
  • ADAS & Safety Systems
  • V2X System
  • Others

Global Automotive Software by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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ProactiveWe manage our resources 24/7 to identify issues and address them before they become problems

Quality & ReliabilityWe are committed to providing reliable and highly accurate data with an excellent quality control system

Global Outreach6 Major regions and 40+ countries level analysis accomplished

Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

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