Automotive Intercooler Market

Automotive Intercooler Market Size & Overview – Key Insights & Forecast

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14427
  • Published Date: Jun, 2024
  • Pages: 238
  • Category: Automotive & Transportation
  • Format: PDF
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Segment Analysis

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most prominent global Automotive Intercooler market, with a 42.51% market revenue share in 2023.

Asia Pacific is among the most important automotive regions globally, with some of the biggest markets, such as China, Japan, India, and South Korea. The key growth drivers that continue to spur growth in the region include growth in disposable income per capita, increase in car usage in urban areas due to improved infrastructure and increased government support for the local automotive industry. With ever-increasing production capacities, this geographical location consumes or contributes to more than half of intercoolers being used worldwide. Additionally, higher sales have been reported in the Asia Pacific region because turbocharged engines offer better performance and fuel efficiency. Increased demand for performance and fuel efficiency among consumers in the region requires vehicle manufacturers to include turbocharged engines in their product portfolio across vehicle segments. In light of the increased demand for vehicles equipped with intercoolers in their turbocharged systems, the Asia Pacific intercooler market will experience a boost. Notably, the Asia Pacific region has increased its product emissions limit, citing many countries' environmental issues and poor air quality. Intercoolers help maximize the combustion process, enhancing efficiency in engines that have turbochargers and decreasing emissions. Due to the growing awareness of saving the environment/climate, governments in the Asia Pacific region are tightening the emission norms, which has urged automotive manufacturers to use intercoolers to meet the desired norms, thus augmenting the market for intercoolers.

Asia Pacific Region Automotive Intercooler Market Share in 2023 - 42.51%

 

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Type Segment Analysis

The type segment is divided into air to air intercoolers and water to air intercoolers. The air to air intercoolers segment dominated the market with a share of around 62.25% in 2023. Intercoolers can be mounted either air to air, where the pressure loss of the cooler is lower, and they are typically top-notch in cooling the compressed intake air before it enters the engine's intake. They cool the compressed air through the intercooler core with air drawn forcibly from the surroundings; this cools the charge, making it denser, thereby improving the engine performance. This aspect makes air-to-air intercoolers the best option for many automobile activities. Furthermore, air-to-air intercoolers are more affordable, efficient and long-lasting than air-to-water intercoolers as they have a comparatively simple and less complex design and are usually placed on the car's frontal grids or bumper position. Due to their roles of cooling air directly between intercooler stages, air-to-air intercoolers are easy to install, maintain and integrate with other vehicle cooling systems. These characteristics have made them popular, especially in the automobile sector, because they are reliable and require much maintenance. In addition, air-to-air intercoolers are easier to manufacture than water-to-air, charged air coolers. Because of their relative designs and lower cost of production, they are perceived as a handsome and effective solution for automakers or aftermarket vendors. Because of this, they influence their dominance in automotive intercoolers.

Engine Type Segment Analysis

The engine type segment is classified into supercharged engines and turbocharged engines. The turbocharged engines segment dominated the market with a share of around 61.38% in 2023. In turbocharged engines, the engine uses a device known as a turbocharger, which compresses the incoming air, thus enabling it to allow more fuel inside than it could inject by itself, giving higher power outputs. Intercoolers are important accessories for any turbocharged system as they cool the charged air before arriving at the engine, thus packing the air, making it dense and increasing efficiency and power. Thus, the progress of turbocharged engines increases the requirement for intercoolers and contributes to the regional and global automotive industry. In addition, turbocharged engines have been associated with top-notch fuel efficiency, attributed to their ability to produce more power from a small cylinder block. Intercoolers contribute mostly to fuel efficiency because the engine’s air-fuel mixture density is increased, and hence, the combustion is complete, resulting in less fuel consumption. Turbocharging, or using a turbocharger to compress the air used in the engine to improve its ability to combust available fuel and thereby increase its efficiency, is also highly popular and closely tied to using intercoolers. In addition, despite efforts by automakers to scale down engine sizes, they can still reap enhanced power through turbocharging. Intercooling allows smaller engines to produce the power density usually associated with larger NA engines; it is therefore considered a critical link in the evolution of engine designs. The downsizing tendency in the automotive industry is becoming a leading factor in deciding the powerful impact of turbocharged engines and intercoolers.

Vehicle Type Segment Analysis

The vehicle type segment includes passenger cars and commercial vehicles. The passenger cars segment dominated the market with a share of around 67.18% in 2023. Automobiles, particularly passenger cars, account for a large percentage of the car industry and have manufacturing capabilities, producing millions of units annually. Therefore, the steady growth in the production of passenger cars requires more intercoolers and critical features in turbocharged engines, a feature now common in most modern passenger cars. However, engines using turbocharger systems are now typically found in passenger cars because of the improved efficiency that comes with turbochargers in enhancing engine powers with minimal effect on fuel consumption. Intercoolers always perform an essential function in turbocharged systems, where it is of utmost importance to cool the compressed air before its introduction into the engine, as this will positively damage the engine's power and efficiency. Customers prefer flexible engines in passenger cars, so intercoolers are also preferred to meet the increasing demand. Furthermore, governments worldwide have integrated strict emissions policies to downsize greenhouse gases and global warming and minimize air pollution. Intercoolers are used in turbocharged engines to heat the air drawn into the engine to reduce unwanted emissions and increase efficiency. While automakers look for ways to address these new regulations, the intercooler is necessary for passenger cars to conform to emission regulations.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Engine Type
          4.3.3. Market Attractiveness Analysis By Vehicle Type
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Turbocharged Engine's Ever-increasing Requirement
          5.2.2. Strict Emission Guidelines
    5.3. Restraints
          5.3.1. The High Price of Progressed Intercooler Technologies
    5.4. Opportunities
          5.4.1. Enlargement of Electric Vehicle Market
    5.5. Challenges
          5.5.1. Congruity Concerns

6. Global Automotive Intercooler Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Air to Air Intercoolers
    6.3. Water to Air Intercoolers

7. Global Automotive Intercooler Market Analysis and Forecast, By Engine Type
    7.1. Segment Overview
    7.2. Supercharged Engines
    7.3. Turbocharged Engines

8. Global Automotive Intercooler Market Analysis and Forecast, By Vehicle Type
    8.1. Segment Overview
    8.2. Passenger Cars
    8.3. Commercial Vehicles

9. Global Automotive Intercooler Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Automotive Intercooler Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Automotive Intercooler Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Bell Intercoolers
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Ford
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Forge Motorsport
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Garrett Motion Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. JC Performance Parts
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Kale Oto Radyator
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. KVR International
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Modine Manufacturing
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Mishimoto
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. MAHLE GmbH
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Nismo Motorsports International
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Nissens Automotive A/S
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. NRF Global
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. PT Toyota-Astra Motor (TAM)
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. PWR Holdings Ltd.
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. Toyota
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. Treadstone Performance Engineer
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
    11.18. Valeo
          11.18.1. Business Overview
          11.18.2. Company Snapshot
          11.18.3. Company Market Share Analysis
          11.18.4. Company Product Portfolio
          11.18.5. Recent Developments
          11.18.6. SWOT Analysis
 

List of Table

1. Global Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

2. Global Air to Air Intercoolers, Automotive Intercooler Market, By Region, 2020-2033 (USD Billion)

3. Global Water to Air Intercoolers, Automotive Intercooler Market, By Region, 2020-2033 (USD Billion)

4. Global Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

5. Global Supercharged Engines, Automotive Intercooler Market, By Region, 2020-2033 (USD Billion)

6. Global Turbocharged Engines, Automotive Intercooler Market, By Region, 2020-2033 (USD Billion)

7. Global Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

8. Global Passenger Cars, Automotive Intercooler Market, By Region, 2020-2033 (USD Billion)

9. Global Commercial Vehicles, Automotive Intercooler Market, By Region, 2020-2033 (USD Billion)

10. Global Automotive Intercooler Market, By Region, 2020-2033 (USD Billion)

11. North America Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

12. North America Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

13. North America Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

14. U.S. Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

15. U.S. Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

16. U.S. Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

17. Canada Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

18. Canada Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

19. Canada Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

20. Mexico Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

21. Mexico Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

22. Mexico Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

23. Europe Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

24. Europe Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

25. Europe Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

26. Germany Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

27. Germany Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

28. Germany Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

29. France Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

30. France Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

31. France Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

32. U.K. Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

33. U.K. Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

34. U.K. Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

35. Italy Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

36. Italy Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

37. Italy Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

38. Spain Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

39. Spain Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

40. Spain Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

41. Asia Pacific Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

42. Asia Pacific Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

43. Asia Pacific Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

44. Japan Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

45. Japan Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

46. Japan Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

47. China Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

48. China Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

49. China Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

50. India Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

51. India Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

52. India Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

53. South America Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

54. South America Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

55. South America Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

56. Brazil Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

57. Brazil Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

58. Brazil Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

59. Middle East and Africa Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

60. Middle East and Africa Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

61. Middle East and Africa Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

62. UAE Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

63. UAE Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

64. UAE Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

65. South Africa Automotive Intercooler Market, By Type, 2020-2033 (USD Billion)

66. South Africa Automotive Intercooler Market, By Engine Type, 2020-2033 (USD Billion)

67. South Africa Automotive Intercooler Market, By Vehicle Type, 2020-2033 (USD Billion)

List of Figures 

1. Global Automotive Intercooler Market Segmentation

2. Automotive Intercooler Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Automotive Intercooler Market Attractiveness Analysis By Type

9. Global Automotive Intercooler Market Attractiveness Analysis By Engine Type

10. Global Automotive Intercooler Market Attractiveness Analysis By Vehicle Type

11. Global Automotive Intercooler Market Attractiveness Analysis by Region

12. Global Automotive Intercooler Market: Dynamics

13. Global Automotive Intercooler Market Share By Type (2024 & 2033)

14. Global Automotive Intercooler Market Share By Engine Type (2024 & 2033)

15. Global Automotive Intercooler Market Share By Vehicle Type (2024 & 2033)

16. Global Automotive Intercooler Market Share by Regions (2024 & 2033)

17. Global Automotive Intercooler Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Automotive Intercooler market based on below-mentioned segments:

Global Automotive Intercooler Market by Type:

  • Air to Air Intercoolers      
  • Water to Air Intercoolers          

Global Automotive Intercooler Market by Engine Type:

  • Supercharged Engines
  • Turbocharged Engines         

Global Automotive Intercooler Market by Vehicle Type:

  • Passenger Cars       
  • Commercial Vehicles      

Global Automotive Intercooler Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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