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Automotive Fabrics Market

Automotive Fabrics Market Trends & Growth Analysis – Latest Insights

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14249
  • Published Date: Apr, 2024
  • Pages: 237
  • Category: Automotive & Transportation
  • Format: PDF
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Market Dynamics

Drivers

Rising Demand for Vehicle Interior Aesthetics - Consumers increasingly prioritize aesthetics and comfort in vehicle interiors. As a result, there's a growing demand for high-quality fabrics that enhance the overall look and feel of car interiors.

Advancements in Automotive Interior Technologies - Technological advancements in automotive interiors, such as integrated infotainment systems and smart functionalities, necessitate using specialized fabrics to accommodate these features without compromising performance or aesthetics.

Increasing Vehicle Production - With the global automotive industry witnessing steady growth, there's a parallel increase in the demand for automotive fabrics. The rise in vehicle production, especially in emerging markets, contributes immensely to the growth of the automotive fabrics industry.

Restraints

Fluctuating Raw Material Prices - The automotive fabrics industry heavily relies on raw materials such as synthetic fibers, natural fibers, and chemicals. The volatile cost of these raw materials can significantly impact the production costs for fabric manufacturers, leading to challenges in maintaining profit margins and pricing competitiveness.

Intense Competition from Alternative Materials - Automotive manufacturers have a comprehensive range of options for materials to choose from when designing vehicle interiors, including plastics, leather, and synthetic alternatives. Competition from these alternative materials, which may offer similar or superior properties, poses a challenge to the growth of the automotive fabrics market.

Opportunities

Growing Demand for EVs (Electric Vehicles) - The increasing acceptance of EVs (electric vehicles) presents a significant opportunity for automotive fabric manufacturers. EVs often prioritize lightweight materials and innovative interior designs, creating a demand for specialized fabrics that offer high performance and comfort while aligning with the unique requirements of electric vehicles.

Increasing Adoption of Sustainable Materials - Environmental awareness and regulations drive the automotive industry towards sustainable practices and materials. Automotive fabric manufacturers can capitalize on this trend by developing eco-friendly fabrics from recycled or renewable materials and implementing sustainable manufacturing processes to reduce environmental impact.

Challenges

Stringent Regulatory Compliance - Compliance with stringent regulations and standards related to safety, emissions, flammability, and chemical content poses a significant challenge for automotive fabric manufacturers. Ensuring that fabrics meet these requirements adds complexity to the production process and may require costly testing and certification procedures.

Supply Chain Disruptions and Raw Material Shortages - The automotive fabrics industry relies on a complex global supply chain, with raw materials from various regions worldwide. Supply chain disturbances caused by geopolitical tensions, trade disputes, natural disasters, and pandemics can lead to shortages, delays, and increased costs for fabric manufacturers.

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Vehicle Type
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising Demand for Vehicle Interior Aesthetics
          5.2.2. Increasing Vehicle Production
    5.3. Restraints
          5.3.1. Fluctuating Raw Material Prices
    5.4. Opportunities
          5.4.1. Increasing Adoption of Sustainable Materials
    5.5. Challenges
          5.5.1. Supply Chain Disruptions and Raw Material Shortages

6. Global Automotive Fabrics Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Leather
    6.3. Nylon
    6.4. Polyester
    6.5. Suede
    6.6. Vinyl
    6.7. Others

7. Global Automotive Fabrics Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Airbags
    7.3. Floor Covering
    7.4. Pre-assembled Interior Components
    7.5. Safety Belts
    7.6. Tires
    7.7. Upholstery
    7.8. Others

8. Global Automotive Fabrics Market Analysis and Forecast, By Vehicle Type
    8.1. Segment Overview
    8.2. Passenger Cars
    8.3. Commercial Vehicles

9. Global Automotive Fabrics Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Automotive Fabrics Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Automotive Fabrics Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Acme Mills Company
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Adient PLC
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Arvind Limited
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Asahi Kasei Corporation
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Aunde Group SE
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Autoliv Inc.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. BOXMARK Leather GmbH & Co KG
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. BMD Private Limited
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Chori Co., Ltd.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Grupo Antolin
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Glen Raven, Inc.
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Heathcoat Fabrics Limited
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Hyosung
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Indorama Corporation
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Kyowa Leather Cloth Co. Ltd.
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. Lear Corporation
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. Moriden America Inc.
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
    11.18. Martur Automotive Seating System
          11.18.1. Business Overview
          11.18.2. Company Snapshot
          11.18.3. Company Market Share Analysis
          11.18.4. Company Product Portfolio
          11.18.5. Recent Developments
          11.18.6. SWOT Analysis
    11.19. Navbharat Textile Industries
          11.19.1. Business Overview
          11.19.2. Company Snapshot
          11.19.3. Company Market Share Analysis
          11.19.4. Company Product Portfolio
          11.19.5. Recent Developments
          11.19.6. SWOT Analysis
    11.20. Parishudh Fibres Pvt. Ltd.
          11.20.1. Business Overview
          11.20.2. Company Snapshot
          11.20.3. Company Market Share Analysis
          11.20.4. Company Product Portfolio
          11.20.5. Recent Developments
          11.20.6. SWOT Analysis
    11.21. Seiren Co. Ltd.
          11.21.1. Business Overview
          11.21.2. Company Snapshot
          11.21.3. Company Market Share Analysis
          11.21.4. Company Product Portfolio
          11.21.5. Recent Developments
          11.21.6. SWOT Analysis
    11.22. Suminoe Textile Co. Ltd.
          11.22.1. Business Overview
          11.22.2. Company Snapshot
          11.22.3. Company Market Share Analysis
          11.22.4. Company Product Portfolio
          11.22.5. Recent Developments
          11.22.6. SWOT Analysis
    11.23. Srf Limited
          11.23.1. Business Overview
          11.23.2. Company Snapshot
          11.23.3. Company Market Share Analysis
          11.23.4. Company Product Portfolio
          11.23.5. Recent Developments
          11.23.6. SWOT Analysis
    11.24. Toyota Boshoku Corporation
          11.24.1. Business Overview
          11.24.2. Company Snapshot
          11.24.3. Company Market Share Analysis
          11.24.4. Company Product Portfolio
          11.24.5. Recent Developments
          11.24.6. SWOT Analysis
    11.25. Tesca
          11.25.1. Business Overview
          11.25.2. Company Snapshot
          11.25.3. Company Market Share Analysis
          11.25.4. Company Product Portfolio
          11.25.5. Recent Developments
          11.25.6. SWOT Analysis
    11.26. The Haartz Corporation
          11.26.1. Business Overview
          11.26.2. Company Snapshot
          11.26.3. Company Market Share Analysis
          11.26.4. Company Product Portfolio
          11.26.5. Recent Developments
          11.26.6. SWOT Analysis
    11.27. Trevira GmbH
          11.27.1. Business Overview
          11.27.2. Company Snapshot
          11.27.3. Company Market Share Analysis
          11.27.4. Company Product Portfolio
          11.27.5. Recent Developments
          11.27.6. SWOT Analysis
    11.28. Teijin Limited
          11.28.1. Business Overview
          11.28.2. Company Snapshot
          11.28.3. Company Market Share Analysis
          11.28.4. Company Product Portfolio
          11.28.5. Recent Developments
          11.28.6. SWOT Analysis
    11.29. Uniroyal Engineered Products LLC
          11.29.1. Business Overview
          11.29.2. Company Snapshot
          11.29.3. Company Market Share Analysis
          11.29.4. Company Product Portfolio
          11.29.5. Recent Developments
          11.29.6. SWOT Analysis
 

List of Table

1. Global Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

2. Global Leather Automotive Fabrics, Automotive Fabrics Market, By Region, 2020-2033 (USD Billion) (K Tons)

3. Global Nylon Automotive Fabrics, Automotive Fabrics Market, By Region, 2020-2033 (USD Billion) (K Tons)

4. Global Polyester Automotive Fabrics, Automotive Fabrics Market, By Region, 2020-2033 (USD Billion) (K Tons)

5. Global Suede Automotive Fabrics, Automotive Fabrics Market, By Region, 2020-2033 (USD Billion) (K Tons)

6. Global Vinyl Automotive Fabrics, Automotive Fabrics Market, By Region, 2020-2033 (USD Billion) (K Tons)

7. Global Others Automotive Fabrics, Automotive Fabrics Market, By Region, 2020-2033 (USD Billion) (K Tons)

8. Global Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

9. Global Airbags Automotive Fabrics Market, By Region, 2020-2033 (USD Billion) (K Tons)

10. Global Floor Covering Automotive Fabrics Market, By Region, 2020-2033 (USD Billion) (K Tons)

11. Global Pre-assembled Interior Components Automotive Fabrics Market, By Region, 2020-2033 (USD Billion) (K Tons)

12. Global Safety Belts Automotive Fabrics Market, By Region, 2020-2033 (USD Billion) (K Tons)

13. Global Tires Automotive Fabrics Market, By Region, 2020-2033 (USD Billion) (K Tons)

14. Global Upholstery Automotive Fabrics Market, By Region, 2020-2033 (USD Billion) (K Tons)

15. Global Others Automotive Fabrics Market, By Region, 2020-2033 (USD Billion) (K Tons)

16. Global Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

17. Global Passenger Cars Automotive Fabrics Market, By Region, 2020-2033 (USD Billion) (K Tons)

18. Global Commercial Vehicles Automotive Fabrics Market, By Region, 2020-2033 (USD Billion) (K Tons)

19. Global Automotive Fabrics Market, By Region, 2020-2033 (USD Billion) (K Tons)

20. North America Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

21. North America Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

22. North America Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

23. U.S. Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

24. U.S. Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

25. U.S. Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

26. Canada Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

27. Canada Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

28. Canada Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

29. Mexico Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

30. Mexico Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

31. Mexico Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

32. Europe Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

33. Europe Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

34. Europe Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

35. Germany Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

36. Germany Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

37. Germany Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

38. France Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

39. France Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

40. France Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

41. U.K. Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

42. U.K. Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

43. U.K. Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

44. Italy Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

45. Italy Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

46. Italy Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

47. Spain Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

48. Spain Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

49. Spain Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

50. Asia Pacific Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

51. Asia Pacific Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

52. Asia Pacific Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

53. Japan Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

54. Japan Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

55. Japan Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

56. China Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

57. China Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

58. China Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

59. India Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

60. India Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

61. India Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

62. South America Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

63. South America Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

64. South America Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

65. Brazil Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

66. Brazil Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

67. Brazil Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

68. Middle East and Africa Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

69. Middle East and Africa Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

70. Middle East and Africa Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

71. UAE Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

72. UAE Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

73. UAE Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

74. South Africa Automotive Fabrics Market, By Type, 2020-2033 (USD Billion) (K Tons)

75. South Africa Automotive Fabrics Market, By Application, 2020-2033 (USD Billion) (K Tons)

76. South Africa Automotive Fabrics Market, By Vehicle Type, 2020-2033 (USD Billion) (K Tons)

List of Figures 

1. Global Automotive Fabrics Market Segmentation

2. Automotive Fabrics Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Automotive Fabrics Market Attractiveness Analysis By Type

9. Global Automotive Fabrics Market Attractiveness Analysis By Application

10. Global Automotive Fabrics Market Attractiveness Analysis By Vehicle Type

11. Global Automotive Fabrics Market Attractiveness Analysis by Region

12. Global Automotive Fabrics Market: Dynamics

13. Global Automotive Fabrics Market Share By Type (2024 & 2033)

14. Global Automotive Fabrics Market Share By Application (2024 & 2033)

15. Global Automotive Fabrics Market Share By Vehicle Type (2024 & 2033)

16. Global Automotive Fabrics Market Share by Regions (2024 & 2033)

17. Global Automotive Fabrics Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Automotive Fabrics market based on below-mentioned segments:

Global Automotive Fabrics Market by Type:

  • Leather
  • Nylon
  • Polyester           
  • Suede
  • Vinyl
  • Others

Global Automotive Fabrics Market by Application:

  • Airbags                
  • Floor Covering
  • Pre-assembled Interior Components
  • Safety Belts
  • Tires
  • Upholstery
  • Others

Global Automotive Fabrics Market by Vehicle Type:

  • Passenger Cars           
  • Commercial Vehicles 

Global Automotive Fabrics Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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