Alcoholic Drinks Packaging Market

Alcoholic Drinks Packaging Market Share & Analysis – Industry Overview

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14223
  • Published Date: Mar, 2024
  • Pages: 237
  • Category: Consumer Goods
  • Format: PDF
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Segment Analysis

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global alcoholic drinks packaging market, with a 38% market revenue share in 2023.

The region is home to a large and varied consumer base, encouraging brands to meet evolving consumer demands for convenience, sustainability, and premium experiences with innovative packaging solutions. Regulatory bodies collaborate with industry stakeholders to establish standards and guidelines that promote packaging innovation while upholding quality and safety standards, which fosters a conducive market environment for the industry's growth. Collaboration and partnerships between brands, packaging manufacturers, and technology providers drive further innovation in alcoholic drinks packaging. Market competition also significantly drives packaging innovation as brands invest capital to gain a competitive edge and capture more market share in a saturated marketplace. Innovation, a diverse consumer base, a supportive regulatory environment, collaborative partnerships, and competitive market dynamics drive the region’s dominance in the market.

North America Alcoholic Drinks Packaging Market Share in 2023 - 38%

 

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Material Segment Analysis

The material segment is divided into plastic, paper, metal, glass and others. The glass segment dominated the market, with a market share of around 44% in 2023. Glass ensures the preservation of product quality by being impermeable and inert, maintaining the beverage's flavour, aroma, and integrity. Its transparency allows consumers to visually inspect the contents, instilling trust and confidence in the quality of the drink. Moreover, glass is highly recyclable, aligning with consumer preferences for sustainable packaging options and contributing to environmental conservation. Glass bottles are considered premium packaging type and therefore add a superior class to their ownership further enhancing its popularity in the alcoholic beverage industry. Glass also offers versatility in design, allowing brands to create customized bottles in various shapes, sizes, colours, and finishes. Glass provides effective barrier properties against oxygen, moisture, and light, crucial for maintaining product freshness and stability. Glass packaging is considered safe for.

  • At Absolut, brand improvements are driven by sustainability, with the goal of introducing new designs and recyclable packaging made of sustainable paper. The consumer goods industry's inevitable demand for less plastic packaging has led to a transition towards paper-based packaging. 57% of the prototype vodka bottles are constructed of recycled paper, and 43% are made of plastic.

Packaging Type Segment Analysis

The packaging type segment is divided into bottles, metal cans, cartons, pouches, and others. The bottles  segment dominated the market, with a share of around 52% in 2023. Bottles excel in preserving the quality of alcoholic beverages by offering superior barriers against oxygen and light, thereby aligning with consumers' desire for high-quality products. Bottles also afford brands ample opportunities for customization and branding. They come in various shapes, sizes, and colours, allowing for unique designs that reflect the brand's identity and differentiate products on the shelf. Bottles are highly recyclable. They can be recycled indefinitely without compromising quality, contributing to environmental conservation efforts. Consumers perceive bottled beverages as more upscale and sophisticated, making them the preferred choice.

Product type Segment Analysis

The product type segment is divided into beer, spirits, wine, and others. The beer segment dominated, with a market share of around 37% in 2023. Beer is widely accessible and relatively affordable. Beer caters to a broad demographic with its diverse styles and flavours. Effective marketing campaigns by breweries and beer brands enhance consumer awareness and drive demand. In contrast, the perception of beer as a lighter and refreshing option contributes to its appeal among health-conscious consumers. Moreover, the craft beer trends have increased the interest in unique and artisanal brews, bolstering overall demand for beer. Beer's accessibility, variety, social appeal, cultural significance, marketing efforts and new trends collectively contribute to its enduring popularity and increasing demand worldwide. Therefore, beer's popularity and wide consumption make it the most dominant product type utilizing alcoholic drink packaging.

  • The future of wine retailing was showcased at ProWein by the British sustainable packaging company Frugalpac, which featured an interactive supermarket shelf display of its Frugal Bottles featuring wine and liquor companies worldwide. Compared to a typical glass bottle, the Frugal Bottle has a carbon footprint that can be up to six times smaller because it is composed of 94% recycled paperboard. To learn more about the brand, guests can also scan the QR codes for each wine and spirit on the shelf markers.

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global alcoholic drinks packaging market based on below mentioned segments:

Global Alcoholic Drinks Packaging Market by Material:

  • Plastic
  • Paper
  • Metal
  • Glass
  • Others

Global Alcoholic Drinks Packaging Market by Packaging Type:

  • Bottles
  • Metal Cans
  • Cartons
  • Pouches
  • Others

Global Alcoholic Drinks Packaging Market by Product Type:

  • Beer
  • Spirits
  • Wine
  • Others

Global Alcoholic Drinks Packaging Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

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Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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