The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global air fryer market, with a 38% market revenue share in 2023.
The rising awareness about health and the importance of eating nutritious food has increased the demand for air fryers. The growing use of air fryers by residential users is also rising, given its increasing adoption by social media influencers. Even professionals in the food industry are endorsing air fryers as a healthier alternative to cooking food. They offer dishes, meals and other cooking tips that will work well with air fryers. The availability of air fryers across retail stores also augments the market’s growth.
North America Region Air Fryer Market Share in 2023 - 38%
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The product type segment is divided into manual and digital. The digital segment dominated the market, with a market share of around 61% in 2023. A digital air fryer has a digital touchscreen and LED display, offering control panel access. The control panel offers various functions apart from adjusting the temperature and time. Digital air fryer is easy to use and comes with pre-defined, convenient functions. Digital air fryers include a large number of pre-programmed cooking options. The tech-savvy generation of the modern world prefers digital air fryers over manual ones, and thereby, the demand for the digital segment is bound to increase during the forecast period.
The end-user segment is divided into residential and commercial. The residential segment dominated the market, with a market share of around 54% in 2023. The rising awareness about food and nutrition has gradually shifted consumer demands towards healthier food. Air fryers are becoming increasingly popular among consumers as a healthier alternative to cooking food with less oil and reduce fat consumption. The growing social media influence with the increasing visibility of air fryers used by food bloggers, chefs or cooks is augmenting the market's growth. The availability and accessibility of air fryers are also increasing, given the increasing number of market players offering these products through supermarkets, retail stores, and online sales channels.
The distribution channel segment is divided into supermarkets/hypermarkets, convenience stores, retail stores, speciality stores, online and others. The supermarkets/hypermarkets segment dominated, with a market share of around 29% in 2023. Given their expanding global presence, supermarkets and hypermarkets are convenient consumer shopping places. With separate aisles and sections for various air fryers from multiple brands, supermarkets/hypermarkets provide customers with greater visibility, availability, choice and accessibility. Additionally, the options let customers make wiser and more informed decisions.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Product Type
4.3.2. Market Attractiveness Analysis by End User
4.3.3. Market Attractiveness Analysis by Distribution Channel
4.3.4. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. The increasing health consciousness globally
5.3. Restraints
5.3.1. The high cost of air fryers
5.4. Opportunities
5.4.1. Product innovation
5.5. Challenges
5.5.1. Maintenance and Durability
6. Global Air Fryer Market Analysis and Forecast, By Product Type
6.1. Segment Overview
6.2. Manual
6.3. Digital
7. Global Air Fryer Market Analysis and Forecast, By End User
7.1. Segment Overview
7.2. Residential
7.3. Commercial
8. Global Air Fryer Market Analysis and Forecast, By Distribution Channel
8.1. Segment Overview
8.2. Supermarkets/Hypermarkets
8.3. Convenience Stores
8.4. Retail Stores
8.5. Specialty Stores
8.6. Online
8.7. Others
9. Global Air Fryer Market Analysis and Forecast, By Regional Analysis
9.1. Segment Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. U.K.
9.3.4. Italy
9.3.5. Spain
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.5. South America
9.5.1. Brazil
9.6. Middle East and Africa
9.6.1. UAE
9.6.2. South Africa
10. Global Air Fryer Market-Competitive Landscape
10.1. Overview
10.2. Market Share of Key Players in the Air Fryer Market
10.2.1. Global Company Market Share
10.2.2. North America Company Market Share
10.2.3. Europe Company Market Share
10.2.4. APAC Company Market Share
10.3. Competitive Situations and Trends
10.3.1. Product Launches and Developments
10.3.2. Partnerships, Collaborations, and Agreements
10.3.3. Mergers & Acquisitions
10.3.4. Expansions
11. Company Profiles
11.1. Avalon Bay
11.1.1. Business Overview
11.1.2. Company Snapshot
11.1.3. Company Market Share Analysis
11.1.4. Company Product Portfolio
11.1.5. Recent Developments
11.1.6. SWOT Analysis
11.2. BLACK+DECKER Inc.
11.2.1. Business Overview
11.2.2. Company Snapshot
11.2.3. Company Market Share Analysis
11.2.4. Company Product Portfolio
11.2.5. Recent Developments
11.2.6. SWOT Analysis
11.3. Breville Group Ltd
11.3.1. Business Overview
11.3.2. Company Snapshot
11.3.3. Company Market Share Analysis
11.3.4. Company Product Portfolio
11.3.5. Recent Developments
11.3.6. SWOT Analysis
11.4. Conair Corporation
11.4.1. Business Overview
11.4.2. Company Snapshot
11.4.3. Company Market Share Analysis
11.4.4. Company Product Portfolio
11.4.5. Recent Developments
11.4.6. SWOT Analysis
11.5. GoWISE USA
11.5.1. Business Overview
11.5.2. Company Snapshot
11.5.3. Company Market Share Analysis
11.5.4. Company Product Portfolio
11.5.5. Recent Developments
11.5.6. SWOT Analysis
11.6. Groupe SEB
11.6.1. Business Overview
11.6.2. Company Snapshot
11.6.3. Company Market Share Analysis
11.6.4. Company Product Portfolio
11.6.5. Recent Developments
11.6.6. SWOT Analysis
11.7. Koninklijke Philips N.V.
11.7.1. Business Overview
11.7.2. Company Snapshot
11.7.3. Company Market Share Analysis
11.7.4. Company Product Portfolio
11.7.5. Recent Developments
11.7.6. SWOT Analysis
11.8. Meyer Manufacturing Company Limited
11.8.1. Business Overview
11.8.2. Company Snapshot
11.8.3. Company Market Share Analysis
11.8.4. Company Product Portfolio
11.8.5. Recent Developments
11.8.6. SWOT Analysis
11.9. Newell Brands
11.9.1. Business Overview
11.9.2. Company Snapshot
11.9.3. Company Market Share Analysis
11.9.4. Company Product Portfolio
11.9.5. Recent Developments
11.9.6. SWOT Analysis
11.10. NuWave LLC
11.10.1. Business Overview
11.10.2. Company Snapshot
11.10.3. Company Market Share Analysis
11.10.4. Company Product Portfolio
11.10.5. Recent Developments
11.10.6. SWOT Analysis
List of Table
1. Global Air Fryer Market, By Product Type, 2020-2033 (USD Million)
2. Global Manual Air Fryer Market, By Region, 2020-2033 (USD Million)
3. Global Digital Air Fryer Market, By Region, 2020-2033 (USD Million)
4. Global Air Fryer Market, By End User, 2020-2033 (USD Million)
5. Global Residential Air Fryer Market, By Region, 2020-2033 (USD Million)
6. Global Commercial Air Fryer Market, By Region, 2020-2033 (USD Million)
7. Global Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
8. Global Supermarkets/Hypermarkets Air Fryer Market, By Region, 2020-2033 (USD Million)
9. Global Convenience Stores Air Fryer Market, By Region, 2020-2033 (USD Million)
10. Global Retail Stores Air Fryer Market, By Region, 2020-2033 (USD Million)
11. Global Specialty Stores Air Fryer Market, By Region, 2020-2033 (USD Million)
12. Global Online Air Fryer Market, By Region, 2020-2033 (USD Million)
13. Global Others Air Fryer Market, By Region, 2020-2033 (USD Million)
14. Global Air Fryer Market, By Region, 2020-2033 (USD Million)
15. North America Air Fryer Market, By Product Type, 2020-2033 (USD Million)
16. North America Air Fryer Market, By End User, 2020-2033 (USD Million)
17. North America Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
18. U.S. Air Fryer Market, By Product Type, 2020-2033 (USD Million)
19. U.S. Air Fryer Market, By End User, 2020-2033 (USD Million)
20. U.S. Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
21. Canada Air Fryer Market, By Product Type, 2020-2033 (USD Million)
22. Canada Air Fryer Market, By End User, 2020-2033 (USD Million)
23. Canada Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
24. Mexico Air Fryer Market, By Product Type, 2020-2033 (USD Million)
25. Mexico Air Fryer Market, By End User, 2020-2033 (USD Million)
26. Mexico Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
27. Europe Air Fryer Market, By Product Type, 2020-2033 (USD Million)
28. Europe Air Fryer Market, By End User, 2020-2033 (USD Million)
29. Europe Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
30. Germany Air Fryer Market, By Product Type, 2020-2033 (USD Million)
31. Germany Air Fryer Market, By End User, 2020-2033 (USD Million)
32. Germany Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
33. France Air Fryer Market, By Product Type, 2020-2033 (USD Million)
34. France Air Fryer Market, By End User, 2020-2033 (USD Million)
35. France Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
36. U.K. Air Fryer Market, By Product Type, 2020-2033 (USD Million)
37. U.K. Air Fryer Market, By End User, 2020-2033 (USD Million)
38. U.K. Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
39. Italy Air Fryer Market, By Product Type, 2020-2033 (USD Million)
40. Italy Air Fryer Market, By End User, 2020-2033 (USD Million)
41. Italy Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
42. Spain Air Fryer Market, By Product Type, 2020-2033 (USD Million)
43. Spain Air Fryer Market, By End User, 2020-2033 (USD Million)
44. Spain Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
45. Asia Pacific Air Fryer Market, By Product Type, 2020-2033 (USD Million)
46. Asia Pacific Air Fryer Market, By End User, 2020-2033 (USD Million)
47. Asia Pacific Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
48. Japan Air Fryer Market, By Product Type, 2020-2033 (USD Million)
49. Japan Air Fryer Market, By End User, 2020-2033 (USD Million)
50. Japan Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
51. China Air Fryer Market, By Product Type, 2020-2033 (USD Million)
52. China Air Fryer Market, By End User, 2020-2033 (USD Million)
53. China Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
54. India Air Fryer Market, By Product Type, 2020-2033 (USD Million)
55. India Air Fryer Market, By End User, 2020-2033 (USD Million)
56. India Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
57. South America Air Fryer Market, By Product Type, 2020-2033 (USD Million)
58. South America Air Fryer Market, By End User, 2020-2033 (USD Million)
59. South America Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
60. Brazil Air Fryer Market, By Product Type, 2020-2033 (USD Million)
61. Brazil Air Fryer Market, By End User, 2020-2033 (USD Million)
62. Brazil Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
63. Middle East and Africa Air Fryer Market, By Product Type, 2020-2033 (USD Million)
64. Middle East and Africa Air Fryer Market, By End User, 2020-2033 (USD Million)
65. Middle East and Africa Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
66. UAE Air Fryer Market, By Product Type, 2020-2033 (USD Million)
67. UAE Air Fryer Market, By End User, 2020-2033 (USD Million)
68. UAE Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
69. South Africa Air Fryer Market, By Product Type, 2020-2033 (USD Million)
70. South Africa Air Fryer Market, By End User, 2020-2033 (USD Million)
71. South Africa Air Fryer Market, By Distribution Channel, 2020-2033 (USD Million)
List of Figures
1. Global Air Fryer Market Segmentation
2. Air Fryer Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Air Fryer Market Attractiveness Analysis by Product Type
9. Global Air Fryer Market Attractiveness Analysis by End User
10. Global Air Fryer Market Attractiveness Analysis by Distribution Channel
11. Global Air Fryer Market Attractiveness Analysis by Region
12. Global Air Fryer Market: Dynamics
13. Global Air Fryer Market Share by Product Type (2023 & 2033)
14. Global Air Fryer Market Share by End User (2023 & 2033)
15. Global Air Fryer Market Share by Distribution Channel (2023 & 2033)
16. Global Air Fryer Market Share by Regions (2023 & 2033)
17. Global Air Fryer Market Share by Company (2023)
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global air fryer market based on below mentioned segments:
Global Air Fryer Market by Product Type:
Global Air Fryer Market by End User:
Global Air Fryer Market by Distribution Channel:
Global Air Fryer Market by Region:
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