Increasing Complexity of IT Environments - As IT environments become more complex with adopting cloud computing, microservices, and hybrid infrastructures, traditional IT operations need help managing and monitoring these intricate setups effectively. AIOps leverages AI and machine learning to analyze and correlate vast data, providing insights and automating responses to complex issues.
Growing Data Volumes - The sheer volume of data generated by IT systems, logs, and applications is overwhelming for manual analysis. AIOps helps organizations make sense of this data by employing advanced analytics to detect patterns, anomalies, and trends, allowing for proactive issue resolution and improved decision-making.
Need for Real-time Analysis and Action - Traditional IT monitoring often involves a time lag between identifying and resolving an issue. AIOps enables real-time data analysis, helping organizations respond swiftly to incidents, minimizing downtime, and enhancing overall system reliability.
Data Privacy and Security Concerns - AI in IT operations involves handling large amounts of sensitive data. Concerns about data privacy and security compliance regulations, such as GDPR, can hinder the adoption of AIOps. Organizations must ensure that AIOP solutions adhere to strict security standards to mitigate these concerns.
Lack of Skilled Workforce - The successful implementation and management of AIOps requires a workforce with expertise in IT operations and artificial intelligence. A significant restraint is the need for more skilled professionals to deploy and manage AIOps solutions effectively. Training programs and educational initiatives are essential to address this gap.
Increased Adoption of Cloud Computing - The growing adoption of cloud-based infrastructure provides a significant opportunity for AIOPs. As organizations migrate their IT operations to the cloud, there is a greater need for intelligent solutions that can monitor, manage, and optimize cloud-based environments.
Advanced Analytics for Predictive Insights - AIOPs leverage advanced analytics and ML to deliver predictive insights into potential IT issues. This capability enables organizations to proactively address problems before they impact operations, reducing downtime and enhancing overall system reliability.
Integration with DevOps Practices - Integrating AIOps with DevOps practices presents an opportunity for organizations to streamline the entire software development lifecycle. AIOps contribute to the efficiency and collaboration between development and operations teams by automating IT operations tasks.
Resistance to Cultural Change - Introducing AIOPs requires a cultural shift within organizations. Resistance to change from employees accustomed to conventional IT operations processes can impede the successful adoption of AIOPs.
Data Quality and Accessibility - AIOPs heavily rely on data for analysis and decision-making. Inconsistent data quality and accessibility issues, such as siloed data across different departments, can hinder the effectiveness of AIOP solutions.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Component
4.3.2. Market Attractiveness Analysis by Deployment
4.3.3. Market Attractiveness Analysis by Application
4.3.4. Market Attractiveness Analysis by Organization Size
4.3.5. Market Attractiveness Analysis by Industry Verticals
4.3.6. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Increasing Complexity of IT Environments
5.2.2. Growing Data Volumes
5.2.3. Need for Real-time Analysis and Action
5.3. Restraints
5.3.1. Data Privacy and Security Concerns
5.3.2. Lack of Skilled Workforce
5.4. Opportunities
5.4.1. Increased Adoption of Cloud Computing
5.4.2. Advanced Analytics for Predictive Insights
5.4.3. Integration with DevOps Practices
5.5. Challenges
5.5.1. Resistance to Cultural Change
5.5.2. Data Quality and Accessibility
6. Global AIOPs Market Analysis and Forecast, By Component
6.1. Segment Overview
6.2. Platform
6.3. Services
7. Global AIOPs Market Analysis and Forecast, By Deployment
7.1. Segment Overview
7.2. On-Premise
7.3. Cloud
8. Global AIOPs Market Analysis and Forecast, By Application
8.1. Segment Overview
8.2. Application Performance Management
8.3. Infrastructure Management
8.4. Network & Security Management
8.5. Real-Time Analytics
8.6. Others
9. Global AIOPs Market Analysis and Forecast, By Organization Size
9.1. Segment Overview
9.2. SMEs
9.3. Large Enterprises
10. Global AIOPs Market Analysis and Forecast, By Industry Verticals
10.1. Segment Overview
10.2. BFSI
10.3. Government
10.4. Healthcare & Life Sciences
10.5. Manufacturing
10.6. Media & Entertainment
10.7. Retail & Consumer Goods
10.8. Telecom & IT
10.9. Others
11. Global AIOPs Market Analysis and Forecast, By Regional Analysis
11.1. Segment Overview
11.2. North America
11.2.1. U.S.
11.2.2. Canada
11.2.3. Mexico
11.3. Europe
11.3.1. Germany
11.3.2. France
11.3.3. U.K.
11.3.4. Italy
11.3.5. Spain
11.4. Asia-Pacific
11.4.1. Japan
11.4.2. China
11.4.3. India
11.5. South America
11.5.1. Brazil
11.6. Middle East and Africa
11.6.1. UAE
11.6.2. South Africa
12. Global AIOPs Market-Competitive Landscape
12.1. Overview
12.2. Market Share of Key Players in the AIOPs Market
12.2.1. Global Company Market Share
12.2.2. North America Company Market Share
12.2.3. Europe Company Market Share
12.2.4. APAC Company Market Share
12.3. Competitive Situations and Trends
12.3.1. Product Launches and Developments
12.3.2. Partnerships, Collaborations, and Agreements
12.3.3. Mergers & Acquisitions
12.3.4. Expansions
13. Company Profiles
13.1. Appdynamics (Cisco Systems Inc.)
13.1.1. Business Overview
13.1.2. Company Snapshot
13.1.3. Company Market Share Analysis
13.1.4. Company Product Portfolio
13.1.5. Recent Developments
13.1.6. SWOT Analysis
13.2. BMC Software Inc.
13.2.1. Business Overview
13.2.2. Company Snapshot
13.2.3. Company Market Share Analysis
13.2.4. Company Product Portfolio
13.2.5. Recent Developments
13.2.6. SWOT Analysis
13.3. Broadcom Inc.
13.3.1. Business Overview
13.3.2. Company Snapshot
13.3.3. Company Market Share Analysis
13.3.4. Company Product Portfolio
13.3.5. Recent Developments
13.3.6. SWOT Analysis
13.4. Bigpanda Inc.
13.4.1. Business Overview
13.4.2. Company Snapshot
13.4.3. Company Market Share Analysis
13.4.4. Company Product Portfolio
13.4.5. Recent Developments
13.4.6. SWOT Analysis
13.5. Dynatrace Inc.
13.5.1. Business Overview
13.5.2. Company Snapshot
13.5.3. Company Market Share Analysis
13.5.4. Company Product Portfolio
13.5.5. Recent Developments
13.5.6. SWOT Analysis
13.6. Elastic NV
13.6.1. Business Overview
13.6.2. Company Snapshot
13.6.3. Company Market Share Analysis
13.6.4. Company Product Portfolio
13.6.5. Recent Developments
13.6.6. SWOT Analysis
13.7. Extrahop Networks Inc.
13.7.1. Business Overview
13.7.2. Company Snapshot
13.7.3. Company Market Share Analysis
13.7.4. Company Product Portfolio
13.7.5. Recent Developments
13.7.6. SWOT Analysis
13.8. Hewlett-Packard Enterprise
13.8.1. Business Overview
13.8.2. Company Snapshot
13.8.3. Company Market Share Analysis
13.8.4. Company Product Portfolio
13.8.5. Recent Developments
13.8.6. SWOT Analysis
13.9. HCL Technologies
13.9.1. Business Overview
13.9.2. Company Snapshot
13.9.3. Company Market Share Analysis
13.9.4. Company Product Portfolio
13.9.5. Recent Developments
13.9.6. SWOT Analysis
13.10. IBM Corporation
13.10.1. Business Overview
13.10.2. Company Snapshot
13.10.3. Company Market Share Analysis
13.10.4. Company Product Portfolio
13.10.5. Recent Developments
13.10.6. SWOT Analysis
13.11. Logz.Io (Logshero Ltd.)
13.11.1. Business Overview
13.11.2. Company Snapshot
13.11.3. Company Market Share Analysis
13.11.4. Company Product Portfolio
13.11.5. Recent Developments
13.11.6. SWOT Analysis
13.12. Loom Systems Ltd. (Service Now Inc.)
13.12.1. Business Overview
13.12.2. Company Snapshot
13.12.3. Company Market Share Analysis
13.12.4. Company Product Portfolio
13.12.5. Recent Developments
13.12.6. SWOT Analysis
13.13. Micro Focus International plc
13.13.1. Business Overview
13.13.2. Company Snapshot
13.13.3. Company Market Share Analysis
13.13.4. Company Product Portfolio
13.13.5. Recent Developments
13.13.6. SWOT Analysis
13.14. Moogsoft Inc.
13.14.1. Business Overview
13.14.2. Company Snapshot
13.14.3. Company Market Share Analysis
13.14.4. Company Product Portfolio
13.14.5. Recent Developments
13.14.6. SWOT Analysis
13.15. New Relic Inc.
13.15.1. Business Overview
13.15.2. Company Snapshot
13.15.3. Company Market Share Analysis
13.15.4. Company Product Portfolio
13.15.5. Recent Developments
13.15.6. SWOT Analysis
13.16. ProphetStor Data Services, Inc.
13.16.1. Business Overview
13.16.2. Company Snapshot
13.16.3. Company Market Share Analysis
13.16.4. Company Product Portfolio
13.16.5. Recent Developments
13.16.6. SWOT Analysis
13.17. Resolve Systems LLC
13.17.1. Business Overview
13.17.2. Company Snapshot
13.17.3. Company Market Share Analysis
13.17.4. Company Product Portfolio
13.17.5. Recent Developments
13.17.6. SWOT Analysis
13.18. Sumo Logic Inc.
13.18.1. Business Overview
13.18.2. Company Snapshot
13.18.3. Company Market Share Analysis
13.18.4. Company Product Portfolio
13.18.5. Recent Developments
13.18.6. SWOT Analysis
13.19. Splunk Inc.
13.19.1. Business Overview
13.19.2. Company Snapshot
13.19.3. Company Market Share Analysis
13.19.4. Company Product Portfolio
13.19.5. Recent Developments
13.19.6. SWOT Analysis
13.20. Stackstate BV
13.20.1. Business Overview
13.20.2. Company Snapshot
13.20.3. Company Market Share Analysis
13.20.4. Company Product Portfolio
13.20.5. Recent Developments
13.20.6. SWOT Analysis
13.21. Vmware Inc. (Dell Technologies Inc.)
13.21.1. Business Overview
13.21.2. Company Snapshot
13.21.3. Company Market Share Analysis
13.21.4. Company Product Portfolio
13.21.5. Recent Developments
13.21.6. SWOT Analysis
13.22. Zenoss Inc.
13.22.1. Business Overview
13.22.2. Company Snapshot
13.22.3. Company Market Share Analysis
13.22.4. Company Product Portfolio
13.22.5. Recent Developments
13.22.6. SWOT Analysis
List of Table
1. Global AIOPs Market, By Component, 2020-2033 (USD Billion)
2. Global Platform AIOPs Market, By Region, 2020-2033 (USD Billion)
3. Global Services AIOPs Market, By Region, 2020-2033 (USD Billion)
4. Global AIOPs Market, By Deployment, 2020-2033 (USD Billion)
5. Global On-Premise AIOPs Market, By Region, 2020-2033 (USD Billion)
6. Global Cloud AIOPs Market, By Region, 2020-2033 (USD Billion)
7. Global AIOPs Market, By Application, 2020-2033 (USD Billion)
8. Global Application Performance Management AIOPs Market, By Region, 2020-2033 (USD Billion)
9. Global Infrastructure Management AIOPs Market, By Region, 2020-2033 (USD Billion)
10. Global Network & Security Management AIOPs Market, By Region, 2020-2033 (USD Billion)
11. Global Real-Time Analytics AIOPs Market, By Region, 2020-2033 (USD Billion)
12. Global Others AIOPs Market, By Region, 2020-2033 (USD Billion)
13. Global AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
14. Global SMEs AIOPs Market, By Region, 2020-2033 (USD Billion)
15. Global Large Enterprises AIOPs Market, By Region, 2020-2033 (USD Billion)
16. Global AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
17. Global BFSI AIOPs Market, By Region, 2020-2033 (USD Billion)
18. Global Government AIOPs Market, By Region, 2020-2033 (USD Billion)
19. Global Healthcare & Life Sciences AIOPs Market, By Region, 2020-2033 (USD Billion)
20. Global Manufacturing AIOPs Market, By Region, 2020-2033 (USD Billion)
21. Global Media & Entertainment AIOPs Market, By Region, 2020-2033 (USD Billion)
22. Global Retail & Consumer Goods AIOPs Market, By Region, 2020-2033 (USD Billion)
23. Global Telecom & IT AIOPs Market, By Region, 2020-2033 (USD Billion)
24. Global Others AIOPs Market, By Region, 2020-2033 (USD Billion)
25. Global AIOPs Market, By Region, 2020-2033 (USD Billion)
26. North America AIOPs Market, By Component, 2020-2033 (USD Billion)
27. North America AIOPs Market, By Deployment, 2020-2033 (USD Billion)
28. North America AIOPs Market, By Application, 2020-2033 (USD Billion)
29. North America AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
30. North America AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
31. U.S. AIOPs Market, By Component, 2020-2033 (USD Billion)
32. U.S. AIOPs Market, By Deployment, 2020-2033 (USD Billion)
33. U.S. AIOPs Market, By Application, 2020-2033 (USD Billion)
34. U.S. AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
35. U.S. AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
36. Canada AIOPs Market, By Component, 2020-2033 (USD Billion)
37. Canada AIOPs Market, By Deployment, 2020-2033 (USD Billion)
38. Canada AIOPs Market, By Application, 2020-2033 (USD Billion)
39. Canada AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
40. Canada AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
41. Mexico AIOPs Market, By Component, 2020-2033 (USD Billion)
42. Mexico AIOPs Market, By Deployment, 2020-2033 (USD Billion)
43. Mexico AIOPs Market, By Application, 2020-2033 (USD Billion)
44. Mexico AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
45. Mexico AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
46. Europe AIOPs Market, By Component, 2020-2033 (USD Billion)
47. Europe AIOPs Market, By Deployment, 2020-2033 (USD Billion)
48. Europe AIOPs Market, By Application, 2020-2033 (USD Billion)
49. Europe AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
50. Europe AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
51. Germany AIOPs Market, By Component, 2020-2033 (USD Billion)
52. Germany AIOPs Market, By Deployment, 2020-2033 (USD Billion)
53. Germany AIOPs Market, By Application, 2020-2033 (USD Billion)
54. Germany AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
55. Germany AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
56. France AIOPs Market, By Component, 2020-2033 (USD Billion)
57. France AIOPs Market, By Deployment, 2020-2033 (USD Billion)
58. France AIOPs Market, By Application, 2020-2033 (USD Billion)
59. France AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
60. France AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
61. U.K. AIOPs Market, By Component, 2020-2033 (USD Billion)
62. U.K. AIOPs Market, By Deployment, 2020-2033 (USD Billion)
63. U.K. AIOPs Market, By Application, 2020-2033 (USD Billion)
64. U.K. AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
65. U.K. AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
66. Italy AIOPs Market, By Component, 2020-2033 (USD Billion)
67. Italy AIOPs Market, By Deployment, 2020-2033 (USD Billion)
68. Italy AIOPs Market, By Application, 2020-2033 (USD Billion)
69. Italy AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
70. Italy AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
71. Spain AIOPs Market, By Component, 2020-2033 (USD Billion)
72. Spain AIOPs Market, By Deployment, 2020-2033 (USD Billion)
73. Spain AIOPs Market, By Application, 2020-2033 (USD Billion)
74. Spain AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
75. Spain AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
76. Asia Pacific AIOPs Market, By Component, 2020-2033 (USD Billion)
77. Asia Pacific AIOPs Market, By Deployment, 2020-2033 (USD Billion)
78. Asia Pacific AIOPs Market, By Application, 2020-2033 (USD Billion)
79. Asia Pacific AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
80. Asia Pacific AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
81. Japan AIOPs Market, By Component, 2020-2033 (USD Billion)
82. Japan AIOPs Market, By Deployment, 2020-2033 (USD Billion)
83. Japan AIOPs Market, By Application, 2020-2033 (USD Billion)
84. Japan AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
85. Japan AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
86. China AIOPs Market, By Component, 2020-2033 (USD Billion)
87. China AIOPs Market, By Deployment, 2020-2033 (USD Billion)
88. China AIOPs Market, By Application, 2020-2033 (USD Billion)
89. China AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
90. China AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
91. India AIOPs Market, By Component, 2020-2033 (USD Billion)
92. India AIOPs Market, By Deployment, 2020-2033 (USD Billion)
93. India AIOPs Market, By Application, 2020-2033 (USD Billion)
94. India AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
95. India AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
96. South America AIOPs Market, By Component, 2020-2033 (USD Billion)
97. South America AIOPs Market, By Deployment, 2020-2033 (USD Billion)
98. South America AIOPs Market, By Application, 2020-2033 (USD Billion)
99. South America AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
100. South America AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
101. Brazil AIOPs Market, By Component, 2020-2033 (USD Billion)
102. Brazil AIOPs Market, By Deployment, 2020-2033 (USD Billion)
103. Brazil AIOPs Market, By Application, 2020-2033 (USD Billion)
104. Brazil AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
105. Brazil AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
106. Middle East and Africa AIOPs Market, By Component, 2020-2033 (USD Billion)
107. Middle East and Africa AIOPs Market, By Deployment, 2020-2033 (USD Billion)
108. Middle East and Africa AIOPs Market, By Application, 2020-2033 (USD Billion)
109. Middle East and Africa AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
110. Middle East and Africa AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
111. UAE AIOPs Market, By Component, 2020-2033 (USD Billion)
112. UAE AIOPs Market, By Deployment, 2020-2033 (USD Billion)
113. UAE AIOPs Market, By Application, 2020-2033 (USD Billion)
114. UAE AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
115. UAE AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
116. South Africa AIOPs Market, By Component, 2020-2033 (USD Billion)
117. South Africa AIOPs Market, By Deployment, 2020-2033 (USD Billion)
118. South Africa AIOPs Market, By Application, 2020-2033 (USD Billion)
119. South Africa AIOPs Market, By Organization Size, 2020-2033 (USD Billion)
120. South Africa AIOPs Market, By Industry Verticals, 2020-2033 (USD Billion)
List of Figures
1. Global AIOPs Market Segmentation
2. AIOPs Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global AIOPs Market Attractiveness Analysis by Component
9. Global AIOPs Market Attractiveness Analysis by Deployment
10. Global AIOPs Market Attractiveness Analysis by Application
11. Global AIOPs Market Attractiveness Analysis by Organization Size
12. Global AIOPs Market Attractiveness Analysis by Industry Verticals
13. Global AIOPs Market Attractiveness Analysis by Region
14. Global AIOPs Market: Dynamics
15. Global AIOPs Market Share by Component (2023 & 2033)
16. Global AIOPs Market Share by Deployment (2023 & 2033)
17. Global AIOPs Market Share by Application (2023 & 2033)
18. Global AIOPs Market Share by Organization Size (2023 & 2033)
19. Global AIOPs Market Share by Industry Verticals (2023 & 2033)
20. Global AIOPs Market Share by Regions (2023 & 2033)
21. Global AIOPs Market Share by Company (2023)
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global AIOPs market based on below-mentioned segments:
Global AIOPs Market by Component:
Global AIOPs Market by Deployment:
Global AIOPs Market by Application:
Global AIOPs Market by Organization Size:
Global AIOPs Market by Industry Verticals:
Global AIOPs Market by Region:
Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision.
Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.
The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.
Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:
The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.
The data procurement stage involves in data gathering and collecting through various data sources.
This stage involves in extensive research. These data sources includes:
Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:
Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.
Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.
The supply side for a domain specific market is analysed by:
The demand side for the market is estimated through:
In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.
Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:
Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:
Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.
This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.
Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.
The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:
Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.
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