Agricultural Adjuvants Market

Agricultural Adjuvants Market Size & Overview – Key Insights & Forecast

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14437
  • Published Date: Jun, 2024
  • Pages: 237
  • Category: Agriculture
  • Format: PDF
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Segment Analysis

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most prominent global Agricultural Adjuvants market, with a 39.28% market revenue share in 2023.

Hence, the Asia Pacific is the motherland of some of the biggest agricultural economies, such as China and India, Indonesia, and some Southeast Asian countries. The region has massive agricultural market leads to the varied use of adjuvants in cropping patterns and high crop yields. However, it is important to note that the population in Asia is ever-rising, and there is increased urbanization and, therefore, the need to produce food. Due to the need to increase yields and productivity, farmers are inclined to apply agrochemicals and adjuvants for the optimal functioning of crop protection products. Moreover, a change in scale in terms of intensive farming methods is being adopted in the Asia Pacific countries for the increased demand for food and agricultural products. Due to the intensive farming system that employs pesticides, herbicides, and fertilizers to enhance the production of food crops, adjuvants to enhance the efficacy of these chemicals have been anticipated in the market. However, numerous governments across the Asia Pacific region give preferential treatment or subsidies to support agricultural modernization and higher farm output. Such measures help farmers spend on the required agrochemical inputs, such as adjuvants, and contribute to market expansion.

Asia Pacific Region Agricultural Adjuvants Market Share in 2023 - 39.28%

 

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Type Segment Analysis

The type segment is divided into activator adjuvants and utility adjuvants. The activator adjuvants segment dominated the market with a share of around 71.35% in 2023. Activator adjuvants are substances that assist in increasing the efficiency of pesticides and the ability to spread across affected areas. They can enhance the physical delivery of pesticides to various target tissues in the plant: control of pests and optimum yields would, therefore, be enhanced. This effectiveness has naturally placed them strategically in the market, dominating it. Furthermore, activator adjuvants are very flexible in their application to work well with different categories of pesticides, such as herbicides, insects, and fungi. These characteristics allow them to interact with various active ingredients and formulations and are essential for farmers and agronomists; they significantly influence the domination of these products in the market. In addition, control of weeds is a vital aspect of crop husbandry, and activator adjuvants facilitate the efficacy of the herbicides. Through increasing weed contact and uptake of herbicides, activator adjuvants enable farmers to gain better control of the weed populations, hence enhancing yields and higher returns on investment.

Application Segment Analysis

The application segment is classified into fungicides, herbicides, insecticides and others. The herbicides segment dominated the market with a share of around 47.51% in 2023. Weeds pose significant challenges to crop production since they compete for water, nutrients and light. The major approach to controlling weeds is the use of herbicides, and there are addenda known as adjuvants to make the herbicides more effective in terms of coverage. Lastly, it is used on different crops and cropping systems to suppress weeds effectively without harming other parts of the plant. They can be used before the weeds emerge (pre-emergence), after weeds have emerged (post-emergence), and sometimes, the herbicides may be selectively applied or non-selectively depending on the need of the farmer, making the herbicides a very useful tool in agriculture. However, in recent years, the use of herbicide-tolerant crops- the crops to which certain herbicides are applied without any harm but rather are weeds are affected has risen sharply. Weeds are usually managed in these crops through herbicides, and adjuvants enhance the efficiency of the herbicides in controlling the weeds.

Crop Segment Analysis

The crop segment includes cereals & grains, fruits & vegetables, oilseeds & pulses, and others. The cereals & grains segment dominated the market with a share of around 48.16% in 2023. Despite being some of the most essential staples in the human food lifecycle, cereals and grains often need a lot of input, such as fertilizers, pesticides and water, to enable producers to get the best yields and qualities. It promotes the effectiveness of pesticide applications, reducing the frequency of reapplications and thus reducing input costs for cereal and grain production, which is important for economic output. Also, cereals and grains are among very vulnerable crops to weed competition, thus resulting in decreased yields and quality if the competition is not controlled. Adjuvants act as additives to the herbicides and are vital in directing or increasing the effectiveness of the herbicide application towards the weeds since they determine its coverage and uptake on the weeds, hence better control of weeds by these crops. Moreover, it is noteworthy that pest threats affecting cereals and grains are numerous and consist of insects, diseases, and weeds. These compounds are mixed with insecticides, fungicides, and herbicides to improve the efficacy of the control measures against pests and diseases and produce improved yields.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Crop
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing Demand for Agrochemicals
          5.2.2. Adoption of Precision Farming
    5.3. Restraints
          5.3.1. Resistance Management Challenges
    5.4. Opportunities
          5.4.1. Rising Demand for Biological Adjuvants
    5.5. Challenges
          5.5.1. Price Volatility of Raw Materials

6. Global Agricultural Adjuvants Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Activator Adjuvants
    6.3. Utility Adjuvants

7. Global Agricultural Adjuvants Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Fungicides
    7.3. Herbicides
    7.4. Insecticides
    7.5. Others

8. Global Agricultural Adjuvants Market Analysis and Forecast, By Crop
    8.1. Segment Overview
    8.2. Cereals & Grains
    8.3. Fruits & Vegetables
    8.4. Oilseeds & Pulses
    8.5. Others

9. Global Agricultural Adjuvants Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Agricultural Adjuvants Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Agricultural Adjuvants Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. BASF SE
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Bayer AG
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Corteva Agriscience
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Croda International PLC
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Clariant AG
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Evonik Industries AG
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. FMC Corporation
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Huntsman International LLC
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Helena Chemical Company
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Ingevity
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Lamberti SPA
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Miller Chemical & Fertilizer, LLC.
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Nufarm Limited
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Stepan Company
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Solvay SA
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. Syngenta Group
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. The Dow Chemical Company
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
    11.18. Winfield United
          11.18.1. Business Overview
          11.18.2. Company Snapshot
          11.18.3. Company Market Share Analysis
          11.18.4. Company Product Portfolio
          11.18.5. Recent Developments
          11.18.6. SWOT Analysis
    11.19. Wilbur-Ellis Holdings, Inc.
          11.19.1. Business Overview
          11.19.2. Company Snapshot
          11.19.3. Company Market Share Analysis
          11.19.4. Company Product Portfolio
          11.19.5. Recent Developments
          11.19.6. SWOT Analysis
 

List of Table

1. Global Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

2. Global Activator Adjuvants, Agricultural Adjuvants Market, By Region, 2020-2033 (USD Billion) (Tons)

3. Global Utility Adjuvants, Agricultural Adjuvants Market, By Region, 2020-2033 (USD Billion) (Tons)

4. Global Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

5. Global Fungicides, Agricultural Adjuvants Market, By Region, 2020-2033 (USD Billion) (Tons)

6. Global Herbicides, Agricultural Adjuvants Market, By Region, 2020-2033 (USD Billion) (Tons)

7. Global Insecticides, Agricultural Adjuvants Market, By Region, 2020-2033 (USD Billion) (Tons)

8. Global Others, Agricultural Adjuvants Market, By Region, 2020-2033 (USD Billion) (Tons)

9. Global Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

10. Global Cereals & Grains, Agricultural Adjuvants Market, By Region, 2020-2033 (USD Billion) (Tons)

11. Global Fruits & Vegetables, Agricultural Adjuvants Market, By Region, 2020-2033 (USD Billion) (Tons)

12. Global Oilseeds & Pulses, Agricultural Adjuvants Market, By Region, 2020-2033 (USD Billion) (Tons)

13. Global Others, Agricultural Adjuvants Market, By Region, 2020-2033 (USD Billion) (Tons)

14. Global Agricultural Adjuvants Market, By Region, 2020-2033 (USD Billion) (Tons)

15. North America Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

16. North America Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

17. North America Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

18. U.S. Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

19. U.S. Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

20. U.S. Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

21. Canada Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

22. Canada Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

23. Canada Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

24. Mexico Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

25. Mexico Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

26. Mexico Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

27. Europe Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

28. Europe Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

29. Europe Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

30. Germany Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

31. Germany Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

32. Germany Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

33. France Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

34. France Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

35. France Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

36. U.K. Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

37. U.K. Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

38. U.K. Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

39. Italy Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

40. Italy Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

41. Italy Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

42. Spain Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

43. Spain Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

44. Spain Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

45. Asia Pacific Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

46. Asia Pacific Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

47. Asia Pacific Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

48. Japan Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

49. Japan Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

50. Japan Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

51. China Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

52. China Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

53. China Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

54. India Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

55. India Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

56. India Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

57. South America Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

58. South America Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

59. South America Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

60. Brazil Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

61. Brazil Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

62. Brazil Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

63. Middle East and Africa Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

64. Middle East and Africa Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

65. Middle East and Africa Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

66. UAE Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

67. UAE Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

68. UAE Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

69. South Africa Agricultural Adjuvants Market, By Type, 2020-2033 (USD Billion) (Tons)

70. South Africa Agricultural Adjuvants Market, By Application, 2020-2033 (USD Billion) (Tons)

71. South Africa Agricultural Adjuvants Market, By Crop, 2020-2033 (USD Billion) (Tons)

List of Figures 

1. Global Agricultural Adjuvants Market Segmentation

2. Agricultural Adjuvants Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Agricultural Adjuvants Market Attractiveness Analysis By Type

9. Global Agricultural Adjuvants Market Attractiveness Analysis By Application

10. Global Agricultural Adjuvants Market Attractiveness Analysis By Crop

11. Global Agricultural Adjuvants Market Attractiveness Analysis by Region

12. Global Agricultural Adjuvants Market: Dynamics

13. Global Agricultural Adjuvants Market Share By Type (2024 & 2033)

14. Global Agricultural Adjuvants Market Share By Application (2024 & 2033)

15. Global Agricultural Adjuvants Market Share By Crop (2024 & 2033)

16. Global Agricultural Adjuvants Market Share by Regions (2024 & 2033)

17. Global Agricultural Adjuvants Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Agricultural Adjuvants market based on below-mentioned segments:

Global Agricultural Adjuvants Market by Type:

  • Activator Adjuvants       
  • Utility Adjuvants    

Global Agricultural Adjuvants Market by Application:

  • Fungicides
  • Herbicides          
  • Insecticides
  • Others

Global Agricultural Adjuvants Market by Crop:

  • Cereals & Grains           
  • Fruits & Vegetables
  • Oilseeds & Pulses
  • Others    

Global Agricultural Adjuvants Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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