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The global confectionery fillings market is expected to grow from USD 1048.6 million in 2021 to USD 1612.8 million by 2030, at a CAGR of 4.9% during the forecast period 2022-2030, according to a new report published by The Brainy Insights.
With the rising mass production, the need for sweet food products has increased at a stable pace. The invention of flavours utilized for various confectionaries is expected to improve the growth of the future confectionery fillings market. Bakery products like layer cakes, pies, donuts, and cookies depend heavily on confectionery fillings. Texture, sweetness, and taste are all provided by confectionery fillings. The most famous confectionery fillings are fast-melting, organic, and caramel fillings. The filling is a crucial component of confectionery products. Confectionery fillings are confectionery combination that has saturated fat and sugar. The confectionery industry comprises three types: sugar, chocolate, and gum products.
Competitive Strategy
To enhance their market position in the global confectionery fillings market, the key players are now focusing on adopting the strategies such as product innovations, mergers & acquisitions, recent developments, joint ventures, collaborations, and partnerships.
In May 2021, ZeelIndia purchased John Morley's assets, including fruit filling, soaking, and mac paste. The agreement aimed to expand the company's offerings to customers in the country's industrial, craft, wholesale, and in-store bakery sectors.
Market Growth & Trends
The rise in the food industry is anticipated to increase the confectionery filling market due to consumers' changing food consumption habits. An expansion in the working people in most countries is transforming the consumers' food trends, increasing the demand for bakery and confectionery products and confectionery filling. Increasing disposable income has made customers purchase more bakery and confectionery items, which is pushing the global confectionery fillings market. The rising need for decorative food products is boosting the global demand for confectionery fillings. The high consumption of cake muffins helps in the market expansion. Confectionery chocolate fans are increasing worldwide, and customers are ready to pay additional for chocolate products that meet their demands.
Key Findings
The form segment is divided into solid, semi-liquid, & liquid. In 2021, the semi-liquid segment dominated the market with the largest market share of 34% and market revenue of 356.5 million. Mostly semi-liquid fillings used in the bakery application are pastes, fruit pulps, and different types of creams. These filings are mixed into various pastries and desserts like layer cakes, pies, donuts, sandwich cookies, eclairs, or savoury baked goods to come up with unique colour and taste.
The type segment is divided into fruit fillings, nut-based fillings, and non-fruit fillings. In 2021, the nut-based fillings segment dominated the market with the largest market share of 36% and market revenue of 377.4 million. Traditionally, vanilla & chocolate fillings were available, but with transforming customer eating patterns, there is a tremendous demand for unique flavours. Customers are attracted to products with different tastes, looks, and flavours. Customers are shifting from typical chocolate-vanilla flavours to more creative and fruit-based fillings.
The application segment is divided into chocolate, gummies, bakery, and others. In 2021, the bakery segment dominated the market with the largest market share of 24% and market revenue of 251.6 million. Bakery products have a long shelf life of around 12 to 24 months. The right texture and maintaining the right consistency of the filling are essential when using fillers in bakery products. Bakeries can utilize multiple fillings, like chocolate & nut fillings, fruit fillings, and confectionery.
Regional Segment Analysis of the Confectionery Fillings Market
Among all regions, the Europe region emerged as the largest market for the global confectionery fillings market, with a market share of around 33.5% and 351.2 million of the market revenue in 2021 as Europe is the world's biggest manufacturer of chocolate. The region has mass confectionery production plants of global companies such as Mars Incorporated, Nestle S.A., Mondelez International, Inc., Lindt & Sprüngli AG, and others. The big confectionery companies majorly push the consumption of confectionery fillings in the European region.
Key players operating in the global confectionery fillings market are:
This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global confectionery fillings market based on the below-mentioned segments:
Global Confectionery Fillings Market by Form:
Global Confectionery Fillings Market by Type:
Global Confectionery Fillings Market by Application:
About the report:
The global confectionery fillings market is analyzed based on value (USD Million). All the segments have been analyzed on a worldwide, regional, and country basis. The study includes the analysis of more than 30 countries for each part. The report offers an in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining critical insight into the market. The study includes porter's five forces model, attractiveness analysis, raw material analysis, supply, demand analysis, competitor position grid analysis, distribution, and marketing channels analysis.
